6 Essential Digital Marketing Strategies for Small Business Owners in 2023

Estimated reading time: 5 minutes

Are you a small business owner looking for ways to increase your online presence? Do you feel overwhelmed with all the digital marketing strategies out there? Don’t worry – we have you covered!

We’ve compiled six essential digital marketing strategies to help you get the most out of your limited resources.

Whether you’re a newbie or an experienced marketer, these tips will boost your small business!

Small business owners no longer need to feel overwhelmed by digital marketing strategies.

At Lighthouse WP, we provide essential services tailored to small businesses’ needs, including website management, maintenance, design, and digital marketing.

So we know what you can do yourself or when to hire a professional. Please consider that when reading our six essential digital marketing strategies.

You’ll want to consider how valuable your time is, your budget, the ROI, and your sanity.

Responsive (mobile-friendly) Website

One of the most important digital marketing strategies to give your website, and company, an advantage is a user-friendly website. And since most users are on mobile devices (smartphones, tablets), you must ensure your website is mobile-friendly.

Another term for this is “responsive,” which means that the font size, images, layout, etc., adjusts to the device that is displaying the website accordingly. No matter how large or small.

Creating or updating a website to be responsive takes time, but well worth the effort and expense.

One of the core criteria that Google uses to bless websites with their grace is user-friendliness. A responsive website helps users find the information they want, and Google likes that.

Email Marketing

Leverage the power of email marketing to nurture relationships with customers and drive sales.

According to data from DMA 2015, for every $1 invested, email marketing generates an average return of $38 (getresponse.com)

Email marketing is more effective when the email recipients have signed up to receive information from that company. Translation: DON’T BUY EMAIL LISTS.

Email subscribers look for and expect emails daily from online businesses; the email is waiting for them in their inbox and can be read at their convenience.

Email allows for more in-depth messaging and multiple call-to-actions. The best part of email marketing is targeting your audience based on demographics, email open history, abandoned shopping carts, etc.

Mailmunch.com states this perfectly from their research: if you have 2,000 email subscribers, 2,000 Facebook fans, and 2,000 followers on Twitter – this is what you will get for exposure:

• 435 people will open your email
• 120 Facebook fans will see your message
• 40 Twitter followers will see your message

Social media has its purpose, which we’ll get to later, but email marketing wins every time compared to reaching your customers by social media.

Email marketing allows small business owners to connect easily with their target audiences and create relationships with them. It also offers cost-effective opportunities to reach new customers, build brand awareness, and increase sales.

With an effective email marketing strategy, you can craft witty, comforting messages that will help you stand out from the crowd and make a lasting impression on your customers.

Content Marketing

Create quality content that will help build trust with customers and search engine optimization.

Implement SEO tactics for your website, such as keyword research, ensuring titles are optimized for search engines, and using attractive visuals.

Content marketing is a powerful tool for small business owners who don’t have the time or resources for a full-time web developer. With the right tactics, small businesses can optimize their content for search engines and give customers an attractive, easy-to-navigate experience.

Small businesses can gain a competitive edge in the marketplace by taking the time to research keywords, craft titles that are optimized for search engine results, and include visuals. Content marketing doesn’t need to be intimidating.

Search Engine Optimization

Improve your website visibility by optimizing it for relevant keywords.

SEO is becoming increasingly essential for small businesses, allowing them to compete in the online marketplace and get their products and services seen by potential customers. SEO can be daunting, especially for those without the time or resources to hire a full-time web developer. However, take some time to focus on SEO, the right way, and you’ll be rewarded.

Google and YouTube are two of the most popular websites in the world, with over 1 billion people using Google each month and 2 billion people accessing YouTube every month.

With such high usage of these sites, having an effective SEO strategy is key to ensuring your business is found and seen by users searching for what you offer.

As a small business owner, you don’t want to be left behind in the ever-changing digital landscape. That’s why our search engine optimization services are tailored for busy entrepreneurs who don’t have the time or resources for a full-time web developer.

Online Video Marketing

Increase engagement by creating videos that reflect your brand’s message or values.

Video marketing can be a powerful tool for small business owners with limited resources to promote their products and services. With the right video, you can tap into the power of visual storytelling to create engaging content that resonates with your target audience.

Videos also effectively showcase your brand’s message or values creatively and memorably. From tutorials and product demonstrations to behind-the-scenes clips, videos have the potential to reach new customers, increase engagement and boost sales.

Micro-Influencer Marketing

Partner with influencers to tap into their audience and boost awareness of your products or services

Influencer marketing is an essential tool for small business owners looking to make the most of their limited resources. With so many potential customers online, partnering with influencers can help you tap into their audiences and boost awareness of your products or services.

In conclusion, digital marketing is essential to running a successful small business in 2023. With the right strategies, you can maximize your reach and ensure that your business stands out from the competition.

From SEO to social media and content marketing, there are many ways to get started.

If you need help developing a digital marketing strategy for your small business, contact us at Lighthouse WP to see how we can help!