What Is Website Management?
What Is Website Management?
Website management is the process of maintaining, updating and optimizing a website to ensure that it is functioning properly and that content is up-to-date and accurate.
Having a website is no longer just a suggestion for businesses; it has become a requirement for small businesses to thrive in today's digital world.
A website is the representation of your business online, and it needs to be monitored and updated regularly to stay current with the newest trends and technologies.
So What Is Website Management?
Website management involves regular maintenance activities such as updating content, adding new features, fixing bugs, optimizing for search engines, as well as analyzing website performance and user behavior.
Website management also includes handling customer inquiries, monitoring website security and optimizing for mobile devices.
READ: What Is Website Management and Why You Need It?
Business owners are time-starved. They need simple solutions that get results fast without costing them a fortune in fees, payments, or technical expertise.
Our website management services provide just what they need: a professional who does the work for them so they can get back to what really matters – running their business.
Outdated Technology
We are keenly aware that technology changes rapidly, and upgrading your website is crucial to remaining competitive. You must update your CMS software, plugins, and themes constantly. If you don't, you risk breaking the website's code or being vulnerable to hackers.
Bottom line: Update your technology without breaking anything.
Ranking Higher In SERPs (Search Engine Results Pages)
Quality website ranking is the most critical factor for every business. Website owners need to work hard to ensure the quality of their website and its content to get a good ranking in Google or Bing SERPs. Content, speed, and quality are all factors when improving SEO.
Bottom line: Make time to focus on SEO.
Quality Website Design
Just like your home, you need an attractive website that is appealing to visitors and fits your company's image. Your website needs to be informative, mobile-friendly, and functional while maintaining your brand identity.
Bottom line: Invest in a quality web designer.
The Other 47%
Forty-Seven percent will visit a company's website before making a purchase. Make sure your website is easy for potential customers to either buy or contact you.
More statistics:
- About 60-80% of consumers research online before making a purchase.
- 56% of consumers use a search engine to research a product before buying.
- 72% of consumers look through reviews before making a purchase.
- 70% of consumers are influenced by online content when making a purchase decision.
- More than half of shoppers worldwide (55%) said they would make a purchase on a website in the same session they first visited it.
- Approximately 80% of online shoppers abandon their shopping cart before completing a purchase.
- https://www.bigcommerce.com/blog/online-consumer-behavior/
- https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/what-shoppers-want-understanding-consumers-in-the-AGE-of-hyperconnected-shopping
- https://www.thinkwithgoogle.com/intl/en-159/data-gallery/online-consumer-behavior/
- https://www.statista.com/topics/1750/online-shopping/
Sure You Can Hire a Web Developer, But Why?
Lighthouse WP is a perfect solution for small businesses. We handle the most needed website management tasks for you so you can handle managing your business.
Uptime Monitoring
Never miss out on potential visitors and revenue, with Website Uptime Monitoring. We'll know instantly if your website goes down so you can enjoy peace of mind.
Performance & Speed Monitoring
Monitor your website performance with the Performance and Speed Monitor. Get a breakdown of factors affecting your website, server response time, recommendations and a timeline of website performance.
Security Monitoring
Malware and other vulnerabilities can lurk on your website without your knowledge. We regularly monitor and perform security scans on your entire website.
If there is an issue, we will be alerted and provide you with recommendations to fix the problem and prevent any further security exposures.
Full Website Backup
Lighthouse WP website backup is a fast, secure, and affordable way to protect your website from data loss and potential downtime. If you experience any issues with your website, we can restore it quickly from our backups.
Website and SEO Audit Reporting
Want to know if your investment is paying off? We don't blame you.
Reporting is vital for all business owners and we try to make it as easy to read as possible without getting too geeky.
Lighthouse WP will provide you with a summary of key indicators such as Performance, Uptime, Backups, Upgrades, and a few more.
WordPress Core, Theme, and Plugin Updates
Managing your WordPress website's core, theme, and plugins can consume your most precious time. Lighthouse WP will be alerted that an upgrade is available and perform the necessary action when your website traffic is low.
We can also identify any problematic plugins and upgrades.
Additional Services
You may need a website redesign or implement an email marketing campaign to increase your business's online presence. We have over 15 years of digital marketing and website design experience to help your small business. We'd be glad to discuss your goals further, so feel free to reach out.
24/7 Client Support
Have an issue? Contact us at your convenience. There is a good chance we'll know of a problem before you do.
Some issues might be local to the website, and others might be outside of our reach, but we'll make every effort to get your website humming along.
Don't forget to reach out anytime, and we'll get back to you ASAP.
Sound Awesome?
Now let's look at the website management pricing plans.
Sound Awesome?
Now let's look at the website management pricing plans.