What is Website Management and Why You Need It?

Are you a small business owner who doesn’t have time or resources for a full-time web developer? If so, website management is probably something you need to consider. But what exactly is website management? We’ll answer that question and explain why EVERY business needs its website managed.

What is website management?

Website management is the process of keeping a website up-to-date and running smoothly. 

Updating a website includes tasks like adding and editing content, fixing broken links, and ensuring that all the site elements are working correctly.

It’s essential to keep your website current and functioning well because it’s one of the main ways potential customers will learn about your business and decide whether or not to engage with you. 

There are many moving parts to website management, so it’s often best left to professionals.

But if you don’t have the budget for a full-time web developer, there are some things you can do to manage your website yourself.

Here are a few tips to help with your website management:

Stay on top of updates

One of the most important aspects of website management is ensuring that your site runs on the latest version of the software used to build the website. 

Whether WordPress, Squarespace, or something else, new versions usually include security fixes and performance improvements to keep your site from being hacked or loading slowly. 

Keeping your software updated will also ensure visitors have a good experience when visiting your site.

How to update your WordPress core, plugins, and themes?

Create compelling content

Another critical element of website management is creating compelling and relevant content for your audience. 

Good content can be blog posts, photos, infographics, videos, or anything else that will help show off what you do and why people should care about it. 

Great content will help you attract new visitors to your site and keep them coming back for more.

Appearances do matter

Even though it might seem superficial, your website needs to be just as vain as the rest of us. The appearance, layout, and flow matter just as much as what’s on it. 

Make sure that your design is professional and easy to navigate and that all the images and videos on your site are high quality. First impressions count! 

Website Management is Vital

Big or small, website management is vital for any business. It can be a lot of work, but many resources and professionals are available to help. If you don’t have the time or resources to manage your website, consider outsourcing to an affordable, experienced professional like Lighthouse WP.

Why is website management important for small businesses?

Small businesses need an up-to-date website to compete with larger enterprises or just the next guy’s small business. A well-managed website can help small businesses attract new customers and engage existing ones. 

Why Do Website Management?

Regularly updating your website can help ensure potential customers have a positive experience with your business. In addition to maintaining customer engagement, website management can also save you time and money in the long run.

We have often seen a client’s redesigned website is complete, yet the client allows mothballs to collect on it by not maintaining it. Unfortunately, the websites in these conditions end up breaking, crashing, or just looking badly, costing a lot of money to fix the issues.

What is the best website management solution?

There is no one-size-fits-all answer to this question, as the best website management solution will depend on the needs of your business. However, the best website management solution can handle all the vital tasks of updating, security, backup, and performance.

Of course, we offer a variety of website management plans to fit every business and budget.

How Much Does Website Management Cost?

The cost of website management will vary depending on the size and complexity of your website. Costs can also range based on the tools and services you use.  

However, most businesses can expect to spend between $50 and $500 per month on website management.

The more complex and extensive a website, the more investment will be needed to maintain it.

Why small businesses need a robust online presence

Small businesses need a solid online presence to compete with larger businesses in today’s digital world. Website management is critical to maintaining a robust online presence, as it helps ensure that your website is up-to-date and running smoothly.  

Regularly updating your website and creating compelling content can attract new visitors and keep them engaged with your business.

Conclusion

Now that we know what is website management and why it’s essential, it’s time to start managing your website.

If you don’t have a website manager person or company, now is the time to get one to help keep your website up-to-date, improve web traffic, and increase online sales.